Wednesday, November 14, 2007
Ten Golden Rules of
Internet Marketing Boot Camp
Speakers:
Jay Berkowitz, CEO
Margie Schneider, Vice President
Kathryn Katz, Search Manager
The internet is on fire again. Online retail sales will rise to over $150 billion this year, web users conduct over 60 Billion searches each month and Google stock soured over $500! Website marketing is a critical component of business success and knowledge of these strategies is critical for employees in today’s economy.
Agenda:
8:30 Registration and Networking
9:00 – 10:30 The Ten Golden Rules of Internet Marketing
10:30 – 11:00 Break
11:00 – 12:00 Natural Search Engine Optimization Strategies and Tactics
12:00 – 1:00 Lunch and Live Podcast Recording
1:00 – 2:00 Pay Per Click Marketing, Winning Creative and Conversion Strategies
2:00 – 2:30 Break
2:30 – 3:15 Web 2.0 The Ten Critical Strategies defining the new internet
3:15 – 4:00 Live Web Lab – website reviews
4:00 Q & A
Overview:
Jay Berkowitz, and the team at Ten Golden Rules, will explore the critical strategies and tactics for success on the internet including:
• How to improve your website so it shows up in Google searches
• How to generate positive return-on-investment with online advertising
• What online business models are working, and not working today
• How to build ongoing relationships with the customers who visit a website
• How to capitalize on the Ten Leading Trends in online marketing today
• How to plan media and develop creative and landing pages that sell
• Pay-Per-Click campaign development and advanced optimization strategies
• Web Optimized PR – turn your press releases into website traffic generators
• MySpace, Wikipedia, Twitter, Second Life - How Web 2.0 impacts business
• Hands-on analysis and improvements for your website
Who Should Attend:
Communications professionals from advertising agencies, public relations firms, direct marketing, and client side marketing positions, Business Owners, Educators. The course material is appropriate for beginners familiar with basic marketing through to internet marketing professionals.
What You Will Receive:
• A workbook featuring all course materials, references and website links
• A certificate of completion
• Breakfast, lunch, coffee and snacks
• Training to vault your internet marketing to the next level
Event will be held at the Westin Fort Lauderdale located off I-95 and Cypress Creek.
Register by calling 214.403.0402 or 954.484.5478 x 211 or below:
